MISSION REIMAGINED
In a world where traditional models are crumbling, we build impact legacies.
Imagine a future where your organization doesn't just survive—it thrives. Where your mission aren’t just words on the wall, but a living, breathing force for local change. This isn't just a dream. It's the reality Reframe Concepts creates every day. Founded by visionaries Laurence East and Brian McKenzie, Reframe Concepts isn't just another consulting firm.
We're architects of transformation for land-owning for-profits, nonprofits, and faith-based organizations. Our mission? To forge a path to long-term sustainability, unshakeable governance, and community impact designed to echo for generations.
The Old Playbook is Useless. Here's The New Game Plan.
The pandemic turned your world turned upside down. Skyrocketing needs. Plummeting revenues. Aging constituents. Stagnant wages. Political landmines. It's a perfect storm that's left even the most seasoned leaders grasping for answers. But while others see chaos, we see opportunity.
Reframe Concepts has a method that is designed to guide organizations in Kelowna, Penticton, and Vernon from the brink of irrelevance to the forefront of community change. This isn't theory. It's transformation you can touch.
We move at the speed of Trust.
Here’s What they say about us.
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“Our collaboration with Reframe stands as a testament to what is possible when innovation meets compassion. Reframe Concepts brought to us not just a redevelopment opportunity, but a reimagining of our role within the community we serve.”
Matti Koopman, Senior Leader New Life
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Working with Reframe has been a game-changer for SportsShare. They’ve not only expanded our reach to key stakeholders but have also driven us to sharpen and amplify our community impact. Reframe isn’t just a partner—they’re a crucial catalyst in our journey to achieving greater community change and success."
Alan Schuler, CEO, SportsShare Technologies
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As the former Executive Director of Helping out People Exploited Society, I am delighted to share my wholehearted endorsement of the team at Reframe Concepts… Their work, support elevated operational capacity and was foundational to help the organization better fulfill its mission more effectively.
Lorraine Richmond, former ED & Leadership Coach
The Alchemy of Alignment:
Turning Purpose into Power
Forget band-aid solutions. Our secret weapon? Alignment. We don't just tweak your mission—we reforge it in the fires of community need. Our proprietary Alignment Analysis digs deep, seeking to align your outward expressions with local, regional, and even global realities. The result? A mission so vital, so perfectly attuned, that sustainability becomes inevitable.
MISSION × MANDATE = MOMENTUM
Our Alignment Analysis is based on deep listening—it's an unflinching look into the soul of your community. Paired with our laser-focused needs assessment, we uncover your Functional Sweet Spot (FSS).
It's the perfect fusion of community needs and your unique strengths, transforming the essence of your organization from "nice to have" to "can't live without."
The Reframe Revolution:
Three Pillars of Transformation your brand
When you partner with Reframe Concepts, prepare for three seismic shifts:
The outward expression - and impact - of your work in the community.
The physical space in which you meet, gather, and work.
The increased vitality that comes along with a renewed vision.
Our
Workshops
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![Community Impact and Engagement Icon]()
Maximizing Community Impact and Engagement
Our 101 worksop where we help organizations understand the potential of making bold change to build impactful community programs and effectively engaging with their community.
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![Reignite Your Mission and Impact icon]()
Reignite Your Mission and Impact
Rediscover your purpose, align with community needs, and maximize your impact.
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Building Financial Resilience and Resource Optimization
Achieve financial stability and optimize your resources effectively.
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Strengthening Leadership and Governance
Develop robust leadership and governance structures to support your mission.
Ready to Rewrite Your Story?
Let's Build Your Legacy Together.
Our
Team
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LAURENCE EAST
COMMUNITY STRATEGIST
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BRIAN MCKENZIE
GROWTH STRATEGIST