MISSION REIMAGINED
In a world where traditional models are crumbling, we build impact legacies.
Imagine a future where your organization doesn't just survive—it thrives. Where your mission aren’t just words on the wall, but a living, breathing force for local change. This isn't just a dream. It's the reality Reframe Concepts creates every day. Founded by visionaries Laurence East and Brian McKenzie, Reframe Concepts isn't just another consulting firm.
We're architects of transformation for land-owning for-profits, nonprofits, and faith-based organizations. Our mission? To forge a path to long-term sustainability, unshakeable governance, and community impact designed to echo for generations.
DON’T TAKE OUR WORD FOR IT…
We recently sat down with leaders from a few of our projects and asked them to share how working with Reframe Concepts has changed the way they engage with their mission.
Sacred spaces, Civic value
By Canadian Urban Institute
The recent Sacred Spaces, Civic Value report from the Canadian Urban Institute confirms what we've known all along: Faith-based properties are essential civic infrastructure—and many are dangerously close to being lost.
Up to 9,000 sacred spaces may close in Canada by 2030.
That’s over $15.5 billion in annual civic value at risk—from food security to housing access.
Most church boards lack the tools to adapt: zoning, finance, partnerships, community co-design.
Reframe Concepts exists to bridge that gap.
We work alongside faith-based and mission-driven landowners to reposition aging properties as sources of revenue, relevance, and renewed purpose.
If you're a church leader, nonprofit executive, or diocesan decision-maker, we invite you to see what’s possible.
We move at the speed of Trust.
Here’s What they say about us.
The Old Playbook is Useless. Here's The New Game Plan.
The pandemic turned your world turned upside down. Skyrocketing needs. Plummeting revenues. Aging constituents. Stagnant wages. Political landmines. It's a perfect storm that's left even the most seasoned leaders grasping for answers. But while others see chaos, we see opportunity.
Reframe Concepts has a method that is designed to guide organizations from the brink of irrelevance to the forefront of community change. This isn't theory. It's transformation you can touch.
The Reframe Revolution:
Three Pillars of Transformation
When you partner with Reframe Concepts, prepare for three seismic shifts:
The outward expression - and impact - of your work in the community.
The physical space in which you meet, gather, and work.
The increased vitality that comes along with a renewed vision.
Our
Workshops

Ready to Rewrite Your Story?
Let's Build Your Legacy Together.
Our
Team
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LAURENCE EAST
COMMUNITY STRATEGIST
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BRIAN MCKENZIE
GROWTH STRATEGIST