MISSION REIMAGINED

In a world where traditional models are crumbling, we build impact legacies.

Imagine a future where your organization doesn't just survive—it thrives. Where your mission aren’t just words on the wall, but a living, breathing force for local change. This isn't just a dream. It's the reality Reframe Concepts creates every day. Founded by visionaries Laurence East and Brian McKenzie, Reframe Concepts isn't just another consulting firm.

We focus on transformation for land-owning for-profits, nonprofits, and faith-based organizations. Our mission? To forge a path to long-term sustainability, unshakeable governance, and community impact designed to echo for generations.

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DON’T TAKE OUR WORD FOR IT…

We recently sat down with leaders from a few of our projects and asked them to share how working with Reframe Concepts has changed the way they think about impact, sustainability, and governance.

Sacred spaces, Civic value

By Canadian Urban Institute

The recent Sacred Spaces, Civic Value report from the Canadian Urban Institute confirms what we've known all along: Faith-based properties are essential civic infrastructure—and many are dangerously close to being lost.

Up to 9,000 sacred spaces may close in Canada by 2030.
That’s over $15.5 billion in annual civic value at risk—from food security to housing access.
Most church boards lack the tools to adapt: zoning, finance, partnerships, community co-design.

Reframe Concepts exists to bridge that gap.

We work alongside faith-based and mission-driven landowners to reposition aging properties as sources of revenue, relevance, and renewed purpose.

If you're a church leader, nonprofit executive, or diocesan decision-maker, we invite you to see what’s possible.

📝 Check Out the CUI report here

We move at the speed of Trust.
Here’s What they say about us.

Rev Robin Jacobson, Lead Minister, Trinity United Church

Reframe presented possible options in ways that seem both achievable as well as hugely exciting. It seems at last we as a congregation are beginning to find traction about engaging our way forward. While there is still much to be discerned and finalised, I have great confidence in Reframe’s competence in leading us through what would otherwise be an impossibly daunting task.
Alan Schuler, CEO, SportsShare Technologies

Working with Reframe has been a game-changer for SportsShare. They’ve not only expanded our reach to key stakeholders but have also driven us to sharpen and amplify our community impact. Reframe isn’t just a partner—they’re a crucial catalyst in our journey to achieving greater community change and success."
Rev. Cheryl Perry, Central Okanagan United Church

Through a process that included engagement with the community around us, a congregational survey, reports and a day-long meeting to present its findings, Reframe helped us do the critical work of discovering where our needs and the community’s met and helped us move forward in finding partners to explore next steps with.
Matti Koopman, Senior Leader New Life

Our collaboration with Reframe stands as a testament to what is possible when innovation meets compassion. Reframe Concepts brought to us not just a redevelopment opportunity, but a reimagining of our role within the community we serve.
Lorraine Richmond, former ED & Leadership Coach

As the former Executive Director of Helping out People Exploited Society, I am delighted to share my wholehearted endorsement of the team at Reframe Concepts… Their work, support elevated operational capacity and was foundational to help the organization better fulfill its mission more effectively.

The Old Playbook is Useless. Here's The New Game Plan.

The pandemic turned your world turned upside down. Skyrocketing needs. Plummeting revenues. Aging constituents. Stagnant wages. Political landmines. It's a perfect storm that's left even the most seasoned leaders grasping for answers. But while others see chaos, we see opportunity.

Reframe Concepts has a method that is designed to guide organizations from the brink of irrelevance to the forefront of community change. This isn't theory. It's transformation you can touch.

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The Reframe Revolution:

Three Pillars of Transformation

When you partner with Reframe Concepts, prepare for three significant shifts:

The outward expression - and impact - of your work in the community.
The physical space in which you meet, gather, and work.
The increased vitality that comes along with a renewed vision.

Our
Workshops

Maximizing Community Impact and Engagement

Our 101 worksop where we help organizations understand the potential of making bold change to build impactful community programs and effectively engaging with their community.
Reignite Your Mission and Impact

Rediscover your purpose, align with community needs, and maximize your impact.
Building Financial Resilience and Resource Optimization

Achieve financial stability and optimize your resources effectively.
Strengthening Leadership and Governance

Develop robust leadership and governance structures to support your mission.