MISSION REIMAGINED

In a world where traditional models are crumbling, we build impact legacies.

Imagine a future where your organization doesn't just survive—it thrives. Where your mission aren’t just words on the wall, but a living, breathing force for local change. This isn't just a dream. It's the reality Reframe Concepts creates every day. Founded by visionaries Laurence East and Brian McKenzie, Reframe Concepts isn't just another consulting firm.

We're architects of transformation for land-owning for-profits, nonprofits, and faith-based organizations. Our mission? To forge a path to long-term sustainability, unshakeable governance, and community impact designed to echo for generations.

The Old Playbook is Useless. Here's The New Game Plan.

The pandemic turned your world turned upside down. Skyrocketing needs. Plummeting revenues. Aging constituents. Stagnant wages. Political landmines. It's a perfect storm that's left even the most seasoned leaders grasping for answers. But while others see chaos, we see opportunity.

Reframe Concepts has a method that is designed to guide organizations in Kelowna, Penticton, and Vernon from the brink of irrelevance to the forefront of community change. This isn't theory. It's transformation you can touch.

We move at the speed of Trust.
Here’s What they say about us.

The Alchemy of Alignment:

Turning Purpose into Power

Forget band-aid solutions. Our secret weapon? Alignment. We don't just tweak your mission—we reforge it in the fires of community need. Our proprietary Alignment Analysis digs deep, seeking to align your outward expressions with local, regional, and even global realities. The result? A mission so vital, so perfectly attuned, that sustainability becomes inevitable. 

MISSION × MANDATE = MOMENTUM 

Our Alignment Analysis is based on deep listening—it's an unflinching look into the soul of your community. Paired with our laser-focused needs assessment, we uncover your Functional Sweet Spot (FSS).

It's the perfect fusion of community needs and your unique strengths, transforming the essence of your organization from "nice to have" to "can't live without."

The Reframe Revolution:

Three Pillars of Transformation your brand

When you partner with Reframe Concepts, prepare for three seismic shifts:

  • The outward expression - and impact - of your work in the community.

  • The physical space in which you meet, gather, and work.

  • The increased vitality that comes along with a renewed vision.

Our
Workshops

Ready to Rewrite Your Story?  

Let's Build Your Legacy Together.

Our
Team

  • Laurence East FOunder

    LAURENCE EAST

    COMMUNITY STRATEGIST

  • BRIAN MCKENZIE

    BRIAN MCKENZIE

    GROWTH STRATEGIST